CASTA DIVA BUENOS AIRES STARTS THE YEAR WITH YET ANOTHER AWARD

January 25, 2016

The multi-award winning video “Flights”, produced by Casta Diva Buenos Aires (part of Casta Diva Group) for El Cronista Comercial, Argentina’s leading financial newspaper, kicks off 2017 with yet another prize. This was conferred by the jury of America’s Mobius Awards, which since its inception in 1971 has had the objective of recognising effective communication and the highest levels of creativity. Flights was awarded 2nd prize in the Product/Brand Re-Launch category (Online Media), for succeeding in conveying the rush of adrenalin felt daily by those who work in the stock market to those who know little of finance.
The Argentine daily had gathered fans of its Facebook page at an airfield just outside Buenos Aires, and invited them to participate in air acrobatics designed to follow the lines of real graphs of the 2001 Argentine financial crisis, the 2012 Greek default and the bursting of the dotcom bubble in 2000.
The video immediately went viral, becoming an enormous hit on the web and contributing to increasing El Cronista’s Facebook followers by as many as 82,000.
The video can be seen at https://vimeo.com/171733382