Casta Diva Group, a multinational communications firm listed on AIM Italia, is proud to communicate that
through its South African branch, it has been awarded a project for the production of 3 commercials for the Alibaba
Group through Shanghai Red Horse Advertising Media Co., Ltd., which is a partner of the Joint Venture Casta Diva
China Co., Ltd.. The commercials will be developed in South Africa, having signed a contract for an overall value of
One of the scripts is based on the story of the Kenyan hockey team, which after training hard in the dusty, unforgiving Kenyan territory, with grit and determination was granted their pass to the Olympics.
Another is based on the true story of Henry Pearce, an Australian rower that participated in the Summer Olympics
of 1928 in Amsterdam. The third, which is more institutional, is directly related to the Alibaba Group as a partner of
the next Winter Olympics, to be held in PyeongChange next February.
Andrea De Micheli (CEO) and Luca Oddo (Chairman) of Casta Diva Group commented: “we are extremely satisfied to
have been awarded this project, which consolidates our relationship with Red Horse, allowing us on one hand to
expand on our collaborations with new clients of the highest calibre, such as Alibaba, and on the other hand to
reassert our presence in the Chinese market, furthering our business activities in the international market”.