With more than 100 projects divided between spots and events in 2014, Casta Diva Group is indisputably one of the most important pocket-sized communications multinationals in Italy.
This afternoon it also became the best. This proclamation came from the jurors of the NC Awards, the principal award show for Made in Italy integrated and holistic communication.
Casta Diva Group was judged “Best Production Company”, the award given to the company which has produced spots and videos considered most effective from a creative and production point of view.
This result was thanks to various projects, amongst which was the viral “Hearing Hands”, the video which has already become an international media sensation.
Produced for Samsung Turkey by Dinamo Istanbul, part of Casta Diva Group, the spot had as its objective the presentation of a new social service for the hearing impaired: a video call centre where the operators know sign language.
Just a few weeks after being published online, the video went viral (clocking up over ten million views on Facebook, YouTube and other social media) and had the world’s press talking about it, from the Inquisitor to the Huffington Post, from the Daily Mail to Time magazine, from the Corriere della Sera to Panorama.
At the NC Awards, Casta Diva Group took home another three significant awards: Best Event with“Vodafone Be Ready” for Vodafone Italia and third prize in the same category for “We Are Volkswagen” for Volkswagen Italia. Finally, second prize in the merchandising category Electronic Appliances and Audio/Video with “Hearing Hands” for Samsung.
“This recognition as Best Production Company confirms the effectiveness of our international strategy and product diversification,” declare Andrea De Micheli and Luca Oddo, CEO and President respectively of Casta Diva Group. “Our decision to internationalize has allowed us to realize to the maximum the creativity of agencies and clients, to always find the best quality and most cost-effective solution by taking advantage of the international know-how of ten partners in ten countries in four continents.”
“Our diversification, on the other hand,” conclude De Micheli and Oddo, “is based on creativity in terms of newsworthiness and earned media, and is the result of an in-depth study of the Titanium projects presented at Cannes.