Casta Diva Pictures produces the new
Pupa spot featuring Cristiana Capotondi
December 21, 2015
Cristiana Capotondi is the face of Pupa’s latest spot, produced by Casta Diva Pictures and advertising AGE Revolution, a new range of anti-ageing face creams. Chosen by Pupa for her sophistication and delicate beauty, Cristiana Capotondi perfectly represents both the simplicity of natural beauty and the advanced technology that characterises the product range. As the camera plays around Capotondi’s wonderful features, the actress speaks directly to the consumer, recounting how “beauty is the only thing against which the force of time is futile.”
A flesh-tinted rose slowly blossoms to symbolize the process of revitalization of the skin when treated with this anti-ageing cream. Cristiana Capotondi exquisitely concludes “what is beautiful is a joy for all seasons, and a possession for ever.” An invitation aimed at women who enjoy taking care of themselves and who do not want the signs of time to show on their faces.
The director of the spot is Antonio Pio Rosato, creative director of Pupa, shooting his fourth commercial thanks to the continuing support of Casta Diva Pictures’ skilled producers: the director of photography is Laurent Rodriguez, who has lit commercials for high-visibility brands such as Dior, Peugeot, Citroen, Lancome, Paco Rabanne and Lexus.