Egg Events involved Carlo Ratti
in two national conventions for Invesco
December 11, 2014
Egg Events organized two national conventions for Invesco, an international asset management company. One was held in Rome at the Auditorium Parco della Musica on 2nd December and the other in Milan at Teatro Dal Verme on 3rd December .
More than 1,000 financial advisors have attended the two events entitled “Value for ideas”. The conventions had the objective of introducing innovative financial products no longer based on regional investment or traditional assett categories, but on the ideas conceived and evaluated by the very best financial managers. Hence the importance, during the event, of explaining how these ideas were conceived, the obstacles they encounter (such as stereotypes and fast evolving financial situations) and which personalities think of them.
This was a complex brief fully realised by Egg Events who conceived and designed the creative idea and handled all the logistics.
The messages was delivered to the audience through video mapping and numerous videos projected onto a big backdrop characterized by a screen about 20 meters long with three-dimensional elements in the shape of a pyramid, which represented the Invesco logo (the peak of a snowy mountain).
The outstanding guest speaker, a choice perfectly in line with the theme of the event, was Carlo Ratti: architect, engineer and expert in new media and interactive design, professor at the Massachusetts Institute of Technology, where he directs the MIT Senseable City Lab, which he founded in 2004.
Welcomed by an enthusiastic audience, Carlo Ratti spoke of his ideas and his innovations. He focused on two specific start-ups: Copenhagen Wheel, which transforms a bicycle into a motorbike, and Makr Shakr, a robot bartender capable of preparing over a hundred cocktails without missing a single ingredient.